B2B product marketing for companies preparing for, navigating, or emerging from M&A.
Sound familiar?
The acquisition made strategic sense. The portfolio now makes less sense than it should.
You have two companies, several product lines and years of inherited terminology. Different teams describe the same capabilities differently. Products overlap. Sales decks tell competing stories. The website reflects yesterday’s structure. Customers are unclear about what changed. Internally, nobody quite agrees whether you have one platform, three products or twelve solutions.
Meanwhile, leadership needs a clear answer to a deceptively simple question:
What exactly are we taking to market now?
Where I come in
The portfolio no longer makes sense
I review and restructure product portfolios, taxonomy, and architecture so that customers, sales teams, and internal stakeholders can understand how everything fits together.
​
The positioning hasn’t caught up
I redefine positioning and messaging after strategic change, helping you articulate what it is now, not what it used to be.
The acquired products overlap
I help leadership teams examine duplication, differentiation and relationships across the portfolio, creating clearer roles for products, platforms, modules and services.
Sales is telling five versions of the story
I translate strategic decisions into messaging systems, sales narratives and enablement that customer-facing teams can actually use.
The company needs to productise expertise
I help turn services, capabilities or acquired IP into clearly defined, packaged and commercially understandable offers.
​
The business is approaching a transaction
I help clarify product structure, positioning and market narrative so the commercial story better reflects the value already built.
Your business has changed.
Your market story hasn’t caught up.
Perhaps you’re preparing for acquisition and need a clearer, more commercially compelling story around the value of the business. Or the deal is already done, and you’re now left with overlapping products, inherited brands, inconsistent messaging, confused sales teams and difficult decisions about what stays, what changes and how the combined portfolio fits together.
​
I help B2B technology companies navigate these moments: clarifying product portfolios, redefining positioning and messaging, shaping product architecture and packaging, and turning complexity into a coherent commercial story.
Clients &
Collaborations
